Great new savings! In homes and online.
Our latest editions of Value Pages are now available online! Click on our link below and find coupons, values and more. Save money and time too!
Click here to view Salt Lake County Digital Editions
Click here to view Utah County Digital Editions
Click Here to View Davis County Digital Editions
Value Pages West Jordan, South Jordan Local
Click to launch the full edition in a new window
Newest Addition - Digital Value Pages
Our latest editions of Value Pages are now available online! Click on our link below and find coupons, values and more. Save money and time too!
Click here to view Salt Lake County Digital Editions
Click here to view Utah County Digital Editions
Click Here to View Davis County Digital Editions
Value Pages Digital Edition for West Jordan & South Jordan
Click to launch the full edition in a new window.
Take the guess work out of direct mail coupon advertising
When designing an ad remember the following important tips:
1. Limit the text
2. Open space is a GOOD thing
3. Use a strong, bold headline that either solves a problem or provides a benefit
4. Sorry, but your company name should not be the focus of the ad
5. Use pictures….they are worth a thousand words
6. Consult with a direct-mail coupon specialist
7. Don’t make your offer hard to find or difficult to understand. Make the offer VERY prominent in the copy.
8. Put a picture of a phone by your phone number
9. Use bullet points and segments of information
10. Use captions, or titles under all photos
11. Test different copy, headlines and offers
12. Use color
13. Personalize as much as you can
14. Your redemption will be in direct proportion to your offer.
Direct Mail Offers that get RESULTS
The next time you send out a direct mail coupon offer don’t forget to include one or more of the following tips…..your success depends on it:
1. Give a FREE gift to increase response
2. Highlight the FREE gift offer prominently
3. Make your offer easy to respond to
4. Offer a FREE trial to eliminate risk
5. Make your offer easy to understand
6. Make the offer very prominent in the copy
7. Use a no-risk guarantee
8. Create excitement: “Act Now!”, “For a limited time!”, “Hurry while it lasts!”
9. Its OK to send the same piece over and over for consistency
10. FREE offer is best. Next best: Buy One Get One FREE. Next best: Buy One Get One Half Off”. Next best: Dollars Off. LEAST EFFECTIVE: Percentage off
11. FREE is still a motivating word. Use it and highlight it.
12. Offer a discount for a quick response
13. Always put a sense of urgency and deadline in your copy
14. Use FREE Information, FREE samples
Coming Soon: Ad Copy and Design…Do’s and Don’ts
Unmatched Return on Investment
At Value Pages we sell MONEY, not ADVERTISING. We continue to earn the repeat business of our advertisers at record rates year after year due to one simple factor - POSITIVE TRAFFIC AND REVENUE RESULTS!
The great thing about Value Pages is that you can put your name out there in a big way without breaking the bank. More importantly, the return on investment will build your business the way you intended when you first opened your doors!
Take a look at what our advertisers have to say about Value Pages then….give us a call!
Who Really Won the Pepsi/Coke taste tests of the 1990’s
The fact of the matter is…both companies won
Pepsi and Coke sold more product and banked larger profits during these taste test wars. The Advertising results became larger than life. They had discovered a way to “engage” America. Because both companies realized larger market shares…. it seems to me, both came out winners.
The real loser that year was the beer industry! Beer sales were down about 9%! Moral of the story…Advertise…Advertise….Advertise
Recession-Proof Advertising
As the American small business owner struggles to turn a profit during the economic down turn, expenses must be cut. Business’ that want to keep their doors open recognize the need to advertise, but with reduced budgets, deciding where to put their limited dollars becomes more difficult than ever. During a recession it becomes crucial to make good marketing choices. The livelihood of your business depends on it.
Studies have shown that almost every type of advertising media took a hit in 2008. Television, radio, newspaper and yellow pages all showed decreases nationwide. Increases were isolated to Direct Mail and Internet advertising. Direct Mail was up by 8% nationally while Internet increased 3%.
My Recommendation:
It seems kinda obvious to me, but it is time to look towards direct mail.
Let’s face it, mailing solo pieces such as postcards can get real costly real quick. In contrast, cooperative direct mail products are much more cost effective. Products such as Value Pages of Utah (I’m admittedly biased) cost about a penny a home and have a proven track record of excellent ROI.
